International Women's Day | March 2021
How Are You (Really) Doing?
It’s been a strange year for women. Forty years after we slammed the door on the private sphere to never look back, Covid-19 snatched us from our offices and shared working spaces, and here we are, home again.
Women were called to the flag this year like never before. What we used to call “the first and the second shift” were suddenly collapsed into a single, blurry, never-ending workday.
This was the year when we negotiated contracts while flipping pancakes, caught up with colleagues as we scrubbed crayons off the wall, dreamed up products and distribution lines while soothing crying babies.
Which begs the question: After a year of being stay-at-home breadwinners, full-time parents and ad-hoc crisis managers, how are women really doing?
That’s why we created the “How You Doin’” project. We wanted to give each woman on our team a moment for self-reflection and a safe space to talk about her losses and victories in the last year. We did that by asking each woman one simple question: “How are you really doing”.